Participants include Victoria Beckham, Alexa Chung, Cara Delevingne, Anna Dello Russo, Alber Elbaz, Livia Firth, David Gandy, Anya Hindmarch, Christopher Kane, Michael Kors, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Mario Testino, Donatella Versace, Paul Smith and many more.
Tickets allow access to a host of other activities, such as cover-shoots, mentoring, workshops, demonstrations and makeovers. Let Yves Saint Laurent advise you on your perfect bright-lip shade for spring, or try out this season's smoky eye, courtesy of Dior. And some of Vogue's favourite hairstylists will be working at the Vogue Braid Bar with a menu of runway-inspired looks to try out
The only event of its kind, the Vogue Festival in association with Vertu is a unique opportunity to hear from the people who create and work alongside the world's greatest fashion magazine.
Picture credit: Darren Gerrish
Cover girl Cara Delevingne, Vogue fashion director Lucinda Chambers, Vogue editor Alexandra Shulman, hairstylist Sam McKnight and make-up artist Charlotte Tilbury came together at the Vogue Festival in association with Vertu this afternoon to discuss what it takes to create a Vogue cover shoot. And, if there's one thing we learned, it's that usually nothing goes quite as planned - with a couple of very notable examples.
"Total disaster," Chambers said of the May 2008 cover with Russian model Natalia Vodianova. "We had about two seconds with her, traffic was awful and in the photograph we put on the cover she wasn't actually even wearing the dress. We just laid it on top of her and took the shot. And that cover flew off the shelves."
As for what makes a great cover, all four panellists agreed it's all in the model's eyes - a certain "buy me" look, Chambers suggested. "That's when you know you've got the cover."
But as the March 2013 Vogue cover girl, Delevingne knows all too well how nerve-wracking it can be being the one in front of the camera.
"I didn't anticipate how scared I was going to be," she admitted. "But when I got there I just sat down and I breathed. I have to remember to breathe on a shoot, otherwise I look dead."
Things can be just as tricky for the hair and make-up teams too though, as McKnight found on a recent shoot with Kate Moss in the Caribbean.
"None of the hair or make-up products arrived, but we had Kate Moss which makes things a lot easier," he said. "In the end I filled a spray bottle with sea water and spritzed that in her hair. It all looked very natural. It wasn't supposed to be, but it was."
"You can't get set on a certain idea, like a red lip," Charlotte Tilbury agreed. "You have to be fluid and open to change."
But when it comes down to choosing the final image, all four panellists, as well as Shulman, agreed that sometimes a certain photograph just feels right - whether planned or not.
"Once, with Kate Moss, she was just sitting on the windowsill in the gown we'd been shooting her in and Mario Testino and I just thought: 'Let's do it there'. That was the cover, and it was never initially intended to be," Chambers said. "Sometimes something happens on a shoot and you think: 'That is just ravishing'."
Source: vogue.co.uk
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